Personal Statement On Psychosocial Assessment - 2544 Words

Psychosocial Assessment As I arrive into the office the receptionist informs me that my new client has arrived. I greet him and ask him to follow me. In the office I introduce myself and ask him how he is doing today. He seems to have a positive outlook on things. I inform him that his visit today will take no more than an hour. First and foremost I have him read and sign off the consent form. Next I inform the client about privacy and confidentially. I also let him know it is okay to stop me and ask any questions. Lastly, although he has allowed his previous therapist to share his chart with me, I confirm with him once again if it is okay for me to take a look. The client agrees and I begin to conduct his assessment. I. Identifying Data Pat Solitano Jr. is a 28 year old Caucasian male who is estranged from his wife Nikki. He was a former high school teacher. Pat has been referred to L.P. Psychotherapy by his former therapist Dr. Cliff. II. Chief Complaint The client is already aware of his condition and wants to get better for his wife Nikki. He hates his illness and wants to control it but refuses to continue taking his medication. Pat states that the medication makes him feel foggy. III. History of Present Illness The client was not diagnosed with any disorder until after the onset of a negative life event. Pat had arrived home from work one day and heard his wedding song playing. As he was walking, he saw his wife’s clothes trailing to the bathroom. Then he seesShow MoreRelatedPersonal Reflection On The Social Work Profession847 Words   |  4 PagesMy paper is a personal reflection on my understanding of the social work profession, as I get ready for my field placement. I will reflect on my evolving sense of professional identity, and will discuss my growth in terms of self-awareness. I will further deliberate about my knowledge of the Social Work profession. My current understanding of the profession, and activities, tasks and roles that I may undertake in a placement situation The Social Work profession in Ontario is a complete, accreditedRead MoreComparison Of Calista Roy s And Betty Neuman980 Words   |  4 Pagespenetrate through and affect the internal person (Hood, 2014, p.132). The nursing process consists of the following: assessment, diagnosis, planning, implementation, and evaluation. Each model has similarities and differences within the nursing process. First, Neuman’s nursing process begins with an assessment of the patient by assessing interpersonal, intrapersonal and extra personal factors. For example, if the person is experiencing a stressor that is effecting their gastrointestinal system, theRead MoreNursing Case And Care Plan Essay1447 Words   |  6 Pagesward since he could not be discharged home. The palliative assessment of Smith would require the development of a suitable nursing care plan that would help deal with the condition. The nursing plan requires an understanding of the patient’s social history, medical history, physical assessment upon admission, and palliative care unit admission assessment. PART A: Nursing Case 1. Could Mr. Smith’s culture influence his pain assessment? Why? What strategies could you employ to ensure that you areRead MoreThe Iron Lady : Movie Review791 Words   |  4 Pagesword means Dementia. Towards the end of her leadership as a prime minister, she has started to show significant signs and symptoms of Narcissistic like personality disorder. The Narcissistic personality disorder started significantly affecting her psychosocial and functional life which had reached to a point where she could not work with her cabinets in agreement. It is evidenced by the fact that she has had stopped listening and stopped encouraging others to cooperate with her or around her anymoreRead MoreChildren s Hospital Central Californi Agency Presentation1158 Words   |  5 Pagesfrom Intensive Care Unit (ICU), Emergency Room (ER) to Cardiology. The department that will be observed and discussed is the social services department (social work). Mission, Vision, Goals and Objectives The social services department’s mission statement states that through caring and compassion, they are to guide the patients and families through the entire health care process. The social service department’s objective is to make sure that not only the patient but their family feels safe, secureRead MoreOccupational Safety and Health996 Words   |  4 Pagesoccupational safety and health. HIRARC is a compound word which is made up of three consecutive activities running one after the other. The activities consist of Hazard Indentification, Risk Assessment and Risk Control. Hazard indentification is the recognising of things which may cause injury or harm to a person. Risk assessment is the looking at the possibility of injury or harm occuring to a person if exposed to a hazard. The introduction of measures which will eliminate or reduce the risk of a person beingRead MoreWhat Happens When Women s Source Of Stress?1256 Words   |  6 Pagesyoung women, fertility is h ighly variable both across and within individuals.9 Some of this variation could be explained by stress. One recent study found that general psychosocial stress was associated with a same-day decrease in estradiol, a key hormone involved in fertility.10 Moreover, past research showed that higher psychosocial distress and lower social support were correlated with hormonal and menstrual cycle abnormalities.11 But not all types of stress are associated with markers of fertilityRead MoreCaregiving Of A Family Member With Dementia1659 Words   |  7 Pagesunderstand both the positive and negative aspects of the bereavement process, an understanding of the caregiving role has to be recognized. There have been existing studies on the positive aspects of caregiving that used gratification, satisfaction, personal gains or benefits, and uplifts and enjoyment as operational definitions. With regard to the various stressors of caregiving, the overall caregiving experience involves multiple fac ets of positive gains caregivers’ experience. The purpose of thisRead MoreObesity as a Disease Essay1334 Words   |  6 PagesAbstract As a health care professional it is our position statement that obesity should be considered as a disease. Overweight and obese adults are considered at risk for developing diseases such as type II diabetes, hypertension, high blood cholesterol, coronary heart disease, and certain type of cancers. An average of 300,000 deaths is associated with obesity and the total economic cost of obesity in U.S. was about $ 117 billion in 2000. As health care professionals it is our responsibility toRead MoreThe Problem Of A Refugee888 Words   |  4 Pagesindefinite time, would be a source of stress (Gariceo, 1998). Assessment challenges: Refugees usually are overwhelmed by settlement issues. Their needs such as housing, employment, language and legal needs are initial motivation for them to seek to counsel. It makes sense to address these essential needs while counselors build a rapport (Gariceo, 1998). Assessment includes different steps: 1) Drawing a baseline of psychosocial functioning based on the current, before, during and after trauma

Americas Reluctance to Deal With Gangs and Gang Crime...

The United States of America faces a highly complex problem that is threatening to destroy the fabric of its unique urban society. This problem has been developing for many years and has become entwined into the core of American society to such a point where it has virtually become accepted as the norm to the millions of people whose quality of life has been greatly reduced by it. The problem in its most simple form is crime, however, this is evident as a problem that demands improvement in nearly every country throughout the world, so this essay will look closely at the crime problem that has become synonymous with modern day urban America - gang crime. To fully understand the detrimental†¦show more content†¦The modern settlement system of the United States of America has developed over the last 400 years from the early European pioneers initially based on the east coast. The pioneers were the catalyst of the unparalleled emergence of small towns, some of which were eventually to grow into todays metropolitan areas. As the frontier reached further into the western areas of America more settlements began to appear on the landscape, and so began the process of urbanisation. The first signs of gang activity were becoming apparent during the late 19th century as urban America began to develop into two widely contrasting and disconnected societies. The two societies consisted of the poor and the affluent. Goldfield and Brownell (1979) indicateShow MoreRelated Youth Gangs Across the Globe Essay4796 Words   |  20 PagesMost gangs are created to form a sense of power and control. All types of problems are presented to the youths of today growing up in major cities. Before being so eager to jump to conclusions, we must try to understand these problems, or we will never find a solution to them. Gang members are out there trying to find a family that some never had. It may not seem like much to you - an abandoned house or a park - but it becomes a place to call their own. It’s easy to say â€Å"why don’t they everRead MoreWilliam Bratton and the Nypd12122 Words   |  49 Pagesyale case 07-015 rev. february 12, 2008 William Bratton and the NYPD Crime Control through Middle Management Reform Andrea R. Nagy1 Joel Podolny2 William Bratton, commissioner of the New York Police Department from 1994 to 1996, presided over a dramatic decline in the city’s crime rate. Hired by Mayor Rudolph Giuliani as part of a new crime fighting initiative, Bratton embraced the â€Å"broken windows† theory that had made him so successful as chief of the city’s transit police. According toRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagespoint by including the last decades of the 1800s, which are critical for all of the key subjects and processes considered—from demographic and gender shifts to war, the rise and decline of the great powers, and environmental change. Each essay deals with an underlying and all-encompassing process that in its depth and magnitude is one of the more distinctive features that is definitive for the era as a whole—the advance and retreat of the process of globalization. 8 †¢ INTRODUCTION Read MoreMarketing Mistakes and Successes175322 Words   |  702 Pageslicense their search technology to other firms wishing to use it for research, found few takers. Eventually they went the venture capital route. But Brin and Page insisted on keeping control of Google’s destiny and remain majority owners, or it was no deal. On June 7, 1999, less than one year after they left Stanford, they issued a press release announcing that two venture capital firms, Kleiner Perkins and Sequoia Capital, were investing $25 million in Google. On the Stanford campus and around PaloRead MoreDeveloping Management Skills404131 Words   |  1617 PagesManagement Skills—A Sample of Studies RESULTS STUDY ⠝  RESPONDENTS †¢ FOCUS ⠝  Andersen Consulting (2000) †¢ Study of Andersen partners, consultants, and client leaders Employee skills Creativity Team building Resilience/flexibility Technical competence Deal with ambiguity Speed Emotional intelligence Communication skills Leadership attributes Less controlling Shares authority Culturally attuned Encourages challenge Clear vision Comfortable with risk Creates a motivated business Manages intellectual

Critical Essay Social Media

Question: Write about the Critical Essayfor Social Media. Answer: Introduction Social media has created as a strong marketing and publicizing gadget over the latest couple of years. Be it another business or a developed affiliation, and all have their Facebook, Google+, Linkedin, Twitter profiles set up to impart their each new dispatch and deals on these social media destinations. Various associations are ricocheting into the Social Media Marketing (SMM) momentary pattern, a large bit of which are not even fittingly masterminding or reviewing the ampleness and the impact of SMM for their associations and brands (Tuten Solomon, 2014). Twitter is the pioneer on run live online progression fights. Associations ask that customers tweet their constrained time watchwords preceded by a hashtag (#) and request them with fascinating rewards. Teased by the rewards and deals, people begin to tweet and retweet their hashtag-prefixed watchword insinuating another thing or service. A little while later it transforms into an example on Twitter, and their proposed intrigue bunch gets the statistics as for the thing and segments (Stavrakantonakis et al., 2012). Without a doubt social media marketing is a strongly limited time gadget, but anyway it has in like manner got a diminished side identified with it. With a substantial gathering of favourable circumstances it offers, there are a couple of snares that may transform into a terrible dream for the publicists if not tended to. Critical Analysis With the predominance of digital marketing on the climb, various associations are exploring how social media can aid them to impel their things and administrations to be prospective and current clients. Social networking sites like Twitter and Facebook have transformed the means a couple of associations contemplate advancing. A couple of associations facilitate clienteles in the direction of their social networking pages beyond their switch to their specific websites (Bruhn, Schoenmuellern Schfer, 2012). There are certain purposes important to exhibit by methods for social media; however, there are associated drawbacks as well. The fundamental central purposes of social media marketing are diminishing charges and redesigning grasp. The charge of a social media stage is ordinarily lesser than other advertising stages, for instance, eye to eye representatives or mediators or wholesalers. Also, social media marketing licenses firms to accomplish customers that may not be open because o f natural and locational obstructions of current allotment passages. Social media stages upsurge reach and decline charges by giving three regions of a good position to customers. To begin with, the promoting business can give broad information to demographics short of human intervention. This is use over diverse sorts of contact in light of the circumstance that the degree of information that can be prearranged is altogether more fundamental than in some other sort of association. Similarly, and more basically, the records can be prearranged in an edge that clienteles can minus quite a bit of an extend technique and get it. Secondly, social media marketing agencies can make association by changing facts for distinct clienteles that permit clienteles to outline things and organizations that sustain their precise necessities, For instance, web based examination and seat errand ought to be conceivable on the Internet. As a final point, social media stages can permit trades among clienteles and agencies that would necessitate human connection as by productive firms, for instance, Dell and amazon.com (Hollensen, 2015). A winner among the most phenomenal wonders of innovative media is the route by which it has augmented and made innovative categories of joint public exertion. People devote more than a fourth of their time virtual, prerequisite in communication works out (e.g., posts, IM talk, and social networks), which is corresponding to the total stretch spent online for broad unwinding and incitement. Not simply has new media certifiably balanced how routinely people grant on the web, in any case, it has in like manner extended the puddle of people they talk with and incited new courses for practices to be swayed (Stelzner, 2014). Social media outfit promoters with the capacity to target social occasions of onlookers and clients in the context of site customers' near and dear interests and what their associates like. A couple of sites' publicizing will in like manner highlight which experts your partners get a kick out of the prospect to give a person membership. With such "sharp" marketing, and broadcasting, sponsors effectively contact the all-inclusive community who are most enlivened by what they convey to the table. Also, social networking enables casual trade to propel things past what advancing alone does (Laroche, Habibi Richard, 2013). The online condition makes openings and disarrays and troubles for the social media marketing progression. The straightforwardness of the network makes virtual data open to all gatherings of spectators and invigorates the prerequisite for constancy in the organizing, plan, execution and regulating of web marketing correspondence. As the name surmises, social media is clever and great; two-way trades accept obligation. The technique for promoting variations in communal organizations, with the supplement, put on setting up whole game plan affiliations that can modify into more strategies. Some separate entities essentially be reliable to monitor every structure, answer to comments, answer the appeals and post facts the client contemplates fundamental. A relationship minus an organization to handle these informal organizations will gather that it's troublesome to battle. The essential preliminary thought and apparently the most basic one is that social media marketing requires an important time theory (Laroche et al., 2012). It is fundamental for a relationship to safeguard their specific emblems and patents while exploiting social media to propel their products and things. An association's marques and other secured advancement are consistently practically as critical as the things or services that they propose. Social media's capacity to empower easy-going and extemporized post habitually reliably can help relationship in pushing their products and scrambling copyrighted data, despite it can also bolster superlative destroy of a business' brands and patents (Sashi, 2012). By means of social media to propel one's picture, things or facilities can in like manner include faith, protection and information security concerns. It is essential for relationship to mindful of these issues and takes appropriate measures to restrict the first experience with commitment related to private data gathering, use, and upkeep. Social media associations like Twiiter and Facebook, all things considered, have their security approaches that oversee their use of client data and outcast lead on the social media arrange concerning singular data. Promoters using untouchable social media openings must guarantee that their marketing endeavours don't enable customers or whatever various get-togethers to take an interest in practices that would harm the cultural association's insurance methodology, and publicists should be in like manner assurance that they are submitting to the methodologies too. Associations that control their specific sites or other social media stages should in like manner keep up solid plans that reveal the association's data gathering, use, and limit sharpens, and any commitments that untouchables have regarding insurance and data security (Castronovo Huang, 2012). Social media, in a manner of speaking, converts purchasers into guarantors and advertising specialists, and customers can make positive or negative weight to the association, its stuffs, and its services hanging both on how the affiliation is appeared on the web and in the method for things and administrations appeared to the client. One a player in social networking that is particularly hurting to promoting endeavours is adverse post reactions. Both clienteles and business contenders can post wrecking or unfriendly pictures, posts or recordings and there is close by no a promoter can do to keep these occasions (Saravanakumar SuganthaLakshmi, 2012). Conclusion Social media can be created wherever with an Internet connection, and it has a duty to be deliberated by promoters, bolsters, and online constituent makers as a vital portion of their exchanges since social media impacts all parts of the Internet and alters the bit of Internet in individuals' lives. Today, customers get another part with social media. Clients are persuading the chance to be content makers and, along these lines, logical customers as opposed to eating up, as some time as of late. Social media applications or instruments that engage this are websites, little scale blogging applications, (such as, Twitter), social systems administration destinations, (for example, Facebook), podcasts, and video and photo sharing regions, (for instance, YouTube and Flickr). Given this certainty, it is useful for affiliations, especially promoters, to arrange web based systems administration into exhibiting and their publicizing procedures. References Bruhn, M., Schoenmueller, V., Schfer, D. B. (2012). Are social media replacing traditional media regarding brand equity creation?.Management Research Review,35(9), 770-790. Castronovo, C., Huang, L. (2012). Social media in an alternative marketing communication model.Journal of Marketing Development and Competitiveness,6(1), 117. Hollensen, S. (2015).Marketing Management: A relationship approach. Pearson Education. Laroche, M., Habibi, M. R., Richard, M. O. (2013). To be or not to be in social media: How brand loyalty is affected by social media?.International Journal of Information Management,33(1), 76-82. Laroche, M., Habibi, M. R., Richard, M. O., Sankaranarayanan, R. (2012). The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty.Computers in Human Behavior,28(5), 1755-1767. Saravanakumar, M., SuganthaLakshmi, T. (2012). Social media marketing.Life Science Journal,9(4), 4444-4451. Sashi, C. M. (2012). Customer engagement, buyer-seller relationships, and social media.Management decision,50(2), 253-272. Stavrakantonakis, I., Gagiu, A. E., Kasper, H., Toma, I., Thalhammer, A. (2012). An approach for evaluation of social media monitoring tools.Common Value Management,52(1), 52-64. Stelzner, M. (2014). 2012 social media marketing industry report.Social media examiner, 1-52. Tuten, T. L., Solomon, M. R. (2014).Social media marketing. Sage.

Marketing strategy for herborist free essay sample

Abstract This paper attempts to investigate the internationalization process of a Chinese domestic cosmetics brand, Herborist by making a comparison of marketing strategies applied for different countries as a case study. In addition, by gaining understanding on the development of a local brand and analyzing the issues, which block the way for business expansion, suggestions are made for the exploration of future potential market. This case study is mainly based on quantitative research, which was carried out in the form of a questionnaire conducted by 100 local and Malaysian Chinese. Besides from that, secondary data are taken from Internet and based on literatures published in English and Mandarin. The crucial steps for a domestics brand to enter the international arena is by utilizing different or undifferentiated strategy, reinforcing the innovation of Chinese oriental essence and also enhancement on brand awareness. Keywords- Oriental, Domestic cosmetics, International marketing strategy, Market entry, Brand story, France, International business, Marketing Channels 1. We will write a custom essay sample on Marketing strategy for herborist or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Introduction In recent years, it is obviously seen that there is a thriving and robust tendency in Chinese cosmetics market, which is one of the fastest growing industries in China. Chinese cosmetics industry is prospering with each passing day and China is positioned on the third biggest cosmetics consuming market in the world while Japan and United States are stationed on the top and second. Observing the Chinese local cosmetics industry in recent years, the sales has grown at a remarkable rate, averaging near to 20% per annum and the speed of growth ever reached to a peak of 41% which is far more exceeding the rate of the average growth of national economy. The full-fledged of Chinese local cosmetics in domestic market, in the mean time, accelerating the pace to open the windows of international market. By keeping an eye on this remarkable development, more and more Chinese local cosmetics companies have noticed the hidden market of various business chances and proceeded differentiated brand position and applicable marketing strategies to achieve internationalization. Herborist is one of the exemplary examples. As they have already gained favorable outcome in European market, perhaps it is the right time for a deep consideration to focus and improve future brand expansion towards other countries such as Malaysia, Singapore, Thailand and some other countries in South East Asia, which tend to awake in traditional Chinese medical science. This study analyzed the current status of Chinese local cosmetic industry and the bottlenecks of internalization, which is the advanced stage of domestic brand expansion. By acquainting the oriental characteristics of Herborist, at the same time examine different models imposed in different countries as an example of comparative study. The aim of this thesis project was to increase brand awareness, strengthen the competitiveness in international cosmetics market by emphasizing the uniqueness of Chinese herbal organic essences and the inheritance Asians beauty, provide valuable marketing strategy for Herborist’s worldwide market expandation and reinforce the strain mode. 2. Background of the brand The first Chinese herbal care brand in China, Herborist, which is a sub brand of the â€Å"Jahwa† company, was established in 1998. Jahwa has a history of more than a hundred year as the leader of worldwide herbal medicine personal care brand (Shanghai Jahwa, 2013). The brand is based on traditional Chinese medicine and herbal science, and has retail sales revenues of over $300m (A. T. Kearney). Herborist is noted for its distinctive with a consolidation of traditional Chinese herbal essence with cutting edge biological cosmetics science to form a natural and balanced ideal state. (Labbrand,2010) The mystical and harmonic of Chinese herbal plants is fully shown by altering all these valuable plants into a new series of natural extracted organic herbal skin care products and thus has become the legendary of herbal beauty care. Ever since their establishment, Herborist has been encouraging the concept of being environmental-friendly. The company is advocating the natural beauty, which is gifted from the mother earth and proposed their specialization in fusing the elementary inner energy of Chinese medicine into a miracle beauty essence. Herborist has more than 200 star products which include hair and body care, herbal skin care, hands and feet line, acnes treatment, aromatherapy oils and perfume. The target consumers of Herborist is female from the age of 25 to 35 years old who has a demand for individualized healthy beauty. The first exclusive Herborist store was opened in August 1995 at the HongKong Plaza (Kelvin Zhou, 2011), Shanghai and experienced a great success in Chinese market by introducing the market its brand-new green herbs high-end beauty care products. By setting green, fresh, organic and healthy as its brand image, the company has won a great reputation as well as leading the trends of Chinese cosmetology. After spending five years in launching the countrywide franchise system, the sales mode was further expanded and established it first and second exclusive store in Hongkong, which is the symbolic of their first step of nationwide operation. Furthermore, Herborist SPA center was established on 28th September 2002 to provide professional and contemporary Chinese herbal care services their VIP customers who tend to be more beauty-conscious. There is no doubt that the total amount of 100 exclusive stores until January 2005 proved to be a triumph of this first full sense of Chinese herbal beauty products. Figure 1: Herborist’s Channel Mode In February 2006, Herborist was awarded the Chinese most creative products award in consumable field, which was indeed a huge motivation for the company to introduce the oriental traditional culture to the international mainstream cosmetics industry (Oliver, 2013). The company was successfully found the entrance into the cosmetics market of Paris which rose a huge trend of Chinese herbal cosmetics fashion and launched their skin care products formally at the Sephore flagship store, which is located in Avenue des champs Elysees, Paris in September 2008 and surprisingly it became the top 10 best seller in one month time. Meanwhile, Herborist succeeded in its entry into Holland market in October 2008 and aroused the awareness on Chinese Yin Yang philosophy for European media and the importance of green cultivation. The revenue of Herborist in France exceeded 10 million Yuan in 2009, which leaded the entry of Herborist to Italian, Spanish, Pollish and Turkish market with Sephora. 3. Literatures reviews Still the trend towards internationalization of those ambitious entrepreneurs who attempt to enlarge and extend their business continues in order to raise the brand recognition from worldwide industry. Therefore, it is necessary for the marketing department to conduct marketing researches for data collection and it is important to utilize a customized marketing plan for different countries. (Kotabe, M. / Helsen, K. 2007) defined customization refers in the context of international marketing to a country-tailored product strategy which focuses on cross-border differences in the needs and wants of target customers, appropriately changing products in order for them to match local market conditions. Therein, customization follows a market-driven orientation (as supposed to a product-driven orientation) and aims at increasing customer satisfaction by adapting the company’s products to loal needs. The best marketing strategies are those that are simple and easy to understand, complication of the plan will lead to failure. One of the other major dangers of any planning process is that once a plan is produced and implemented, the organization often fails to continue to monitor how well it is performing against that plan. Very few businesses perform exactly to plan without the need to make small changes all the time(Tim Jackson and David Shaw, 2009). It comes to the conclusion that it is important for the brand leaders to acquire cultural knowledge instead of feeling anxious about the research on the traditional consumers. According to (Ralph et al. 2009), to succeed, cultural brands must reflect an appropriate market and develop a product’s identity. They must also be consistently reinvented when the marketplace changes as a reflection of popular culture. The marketplace determines the eventual success or failure of any brand. 4. Methodology used The primary research used for this case study is a questionnaire survey conducted by 100 respondents from Malaysia. The objective of the survey is to investigate and carry out deeper market research on Herborist’s potential market in South East Asia since this brand already has a customer base in China, French, Holland, United States and some other western countries. The survey was conducted in November 2013 and it took one-week time for the data collection process via www. surveymonkey. com. The results of the questionnaire are attached on the appendices with a brief analysis below the charts. There wasn’t any problem in language issue since the majority of Malaysians interviewed are proficient in both Mandarin and English. The first part of the survey is to collect the background information of the respondents and to monitor their buy habits on cosmetics. On the other side, the second part is to figure out their attitudes towards cosmetics, which use the traditional Chinese herbal medicine as ingredients. The survey aims to suggest a potential market for Herborist for future business expansion by using Malaysia as an instance and it is a reference for the marketing department to customize a specific marketing plan for the South East Asian market. 5. Set of case example Herborist’s marketing strategies in China High-end SPA centre: Besides from setting up cosmetics counters at department stores, Herborist SPA centre was established since September 2002 exclusively for the VIP clients and members to raise brand loyalty and attempts to be influential in the cosmetics market. Apart from that, the professional and revolutionary beauty care services provided by the well-trained beauticians have successfully built up a high-end luxurious image for the brand, thus increased the brands reputation. Herborist seeks to expand its business model by opening more that 100 Spa centres in these three to five years. Membership and after sales service: Herborist has been really busy with the welfare of the clients. There is no doubt that the membership system is the most efficient way to have a close connection with targeted consumers. In order to be closely linked with the consumers, the company is running the membership system in China by using e-commerce online websites, postage, related magazines, VIP parties, bonus points gift redemption to keep the consumers up-to-date on their latest released products and maintain brand loyalty. Besides that, Herborist made a full analysis of the questionnaires conducted via the CRM database to get customers’ feedback for further improvement. Perfect CRM system: Under the circumstances of having a strong capital base, Herborist developed the most detailed marketing department, the most complete CRM system and the finest brand managers. The marketing department is divided into four segments, which are the product development department, the CRM department, media communication department and the brand department. The reason why Herborist in China is having the different operating and marketing system with the other countries is because of China is the main base for the company and the consistency of products resources needs to be guaranteed. Besides that, the first chef designer for Herborist was borned last year in China and was given the power for interpretion, products orientation, product line design and channel negotiation. Herborist’s marketing strategies in France Cabinets display design: Unlike the other cosmetics department stores in China, the most ideal space for products display at Sephora in France are basically reserved for fragrances and the second advantageous space are for skin care products. However, the amount beauty care products in French market are far more than in China, which is a big threat for Herborist. In order to stand out itself among all the competitors, the company did a huge investment on the cabinets display and employed a group of well-trained French people as their sales team. The exclusive sales team is responsible to petrol at Sephora every few hours, by explaining the functions and brand concepts to clients face to face in order to shorten the distance with consumers. Expressing cultural advantages: The obvious contrast between the cultures of East and West is one of the obstacles for the company but on the other side, it is actually a decided advantage for the brand itself. The reason that Herborist seems extraordinary comparing with the other competitors is because of the oriental cultures difference. The efforts need to put on to achieve the mission of raising a trend of Chinese herbal medicine in Europe is not only an empty talk for the oriental cultures, but the effectiveness of the products and the brand images. Till now, Herborist owns more than 200 beauty care products in the company’s rich products line to provide a multiple selection for the French market to meet with every consumer’s needs. Moreover, the Chinese herbal medicine laboratory and research centre ,which costs more than ten millions Yuan assures to provide unlimited resources for the market needs. Price strategy: Herborist positioned itself as a high-end cosmetics brand during its entry to France. By cooperating with Sephora the well-known cosmetic chain store as a springboard, the selling price of Herborist’s products is maintaining the same as the selling price in Mainland China. The reason to maintain the same price is to wrap up the brand itself as the cheapest luxury cosmetics brand comparing with the other international brands such as Lancome and Estee Lauder who have successfully gained brand loyalty in the market. However, in order to be distinctive from the company’s main competitors, the company is using the opposite strategy in the United States (Dennis Adcock 2000). To beat down the Herborist’s main competitor The Body Shop and Kiehl’s, which are renowned for using organic ingredients for personal care products as well, the company is selling their products in the same price as Biotherm, Clinique and some other luxury skin care brands to increase their brand values. 6. The SWOT Analysis of Herborist SWOT analysis (alternatively SWOT Matrix is a structured planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavorable to achieving that objective (SWOT analysis, 2013). Strengths: S1: The excellent maintenance of customer service and after sales service in China as well as the establishment of Herborist membership to keep a good connection with customers. S2: The first premium brand of modern Chinese herbal medicine middle to high-end cosmetics into the European market. S3: Reasonable sales channel: exclusive stores + SPA +Shopping malls sale mode, satisfying consumers by all needs. S4: Effective improvement on customer communication and the most professional marketing management. S5: Still undergoing youth period, gains powerful supports from Jahwa’s professional research and development team. S6: Succeed in the expansion to European market by maintaining a close partnership with Sephora. S7: Left a clear brand image to consumer: organic, healthy, natural Weaknesses: W1: Inadequate experience during the process of internalization. W2: Consumers overseas seems unenthusiastic in accepting a new brand due to the shortage of brand awareness. W3: Undeniably, cooperation with Sephora has its own advantages however being controlled by Sephora since it is the only distributor in Europe. Therefore, it caused various limitations for the brand itself. Opportunities: O1: The brand continues to thrive in European market under Sephora’s leadership. O2: There are not that much of foreign competitors in the cosmetics field who use Chinese herbal medicine as their selling point. O3: Asia Pacific and Latin America’s growing demands on cosmetics and the prevailing of green and natural products in Europe. O4: The accomplishment of 2008 Olympic in Beijing was extraordinary and successfully absorbed Westerners’ attention on Chinese traditional elements. Threats: T1: Tough competition in this field with lots of well-known international cosmetics brands such as Lancome, Estee Lauder and Christian Dior as competitors. T2: Sephora’s ultimate controls hindered certain brand innovations. T3: Most of the consumers in Europeans have the tendency of having brand loyalty to some brands that are already existed. It is demanding to seek for foreigners’ attention as herbal products usually take longer time to prove for their good effects. T4: The world financial crisis leads to the downturn in sales, the price factor has became one of the consideration for consumers before purchasing. T5: There is a serious issue that most of the Europeans left a bad impression on any ‘Made in China’ products. Eliminating the bad reputations on Chinese made products in international markets is indeed a decisive step towards the survival in the market. 8. Conclusion recommendations The study objective of this case study is to gather and analyze the merits and demerits of Herborist, a Chinese local cosmetics brand and suggested relevant and effective marketing strategy for the further expansion to other countries. Looking from the perspective of economic, internationalization is undeniably a crucial step for the chain of business model. Those entrepreneurs who attempted to achieve a dominant position in the world market need to conduct a detailed and complete research within other countries in order to internationalize successfully. Due to the similarity and dissimilarity between China and the other countries in cultures, political issues, values, consumers’ behaviors, consumers’ needs, weather, and common beliefs, Herborist is suggested to pay high concerns on their business operation for the sake of adapting to different countries and cultures. Herborist, a China domestic personal care brand that has a heritage of ten years of organic brand images, undoubtedly, has the ability and potential to compete with the other international cosmetics brands even though the brand itself is still in the youth period. According to the result of the research questionnaire for Herborist, which was conducted by 100 local and Malaysians Chinese, there are 29. 29% showed their interests on trying Chinese herbal medicine cosmetics and the other 56% expressed that they are willing to give it a try if there is an introduction of decent herbal personal care brand in the future. As a result of it, it is strongly proposed that Malaysia should be the first station for Herborist to put down their roots in South East Asians market. The main reason that Malaysia is one of the potential markets for Herborist is because of its multi-ethnic and multi-cultural. There are approximately 6,960,000 Malaysian Chinese in Malaysia who inherited Chinese cultures from Mainland China and their predilection towards the traditional Chinese herbal medicine (Malaysia,2013). Moreover, local Malaysians who are the majority of the population, have their own preference of using medical herbs on their culinary arts, medications and personal care products such as body soap and facial wash. Besides from that, Thai, Indonesia and Singapore who have the largest Chinese community in the world are doubtlessly should be targeted by Herborist to set off a new wave of Chinese material medical wind in South East Asia. There are some adjustments should be made by Herborist to consolidate their position as the leader of Chinese Oriental beauty care trend. The development and research team must put more efforts on doing further observations and investigations, which is a boom to develop new products to solve various skin problems and meets all customers’ requirements. Other than that, a risk management system should be built in order to identify, analyze, monitor and respond to risks and issues facing by the company when they run globally. As shown in the statistics, 55. 10% of Malaysians agreed that brand reputation is their main factor for them to consider before making a purchase. It is important for the sales department to explore decent sale channel and provide after sales service in Malaysia to monitor consumer’s attitudes towards their products and services and showing great patience in dealing with all the complaints. Moreover, the marketing department is responsible to customize and modified a different marketing plan for Herborist to enter South East Asian market for example a further approach on social media platform such as instagram, facebook and twitter as 46. 94% of them evinced the desire to know more about Herborist via online advertising. Last but not the least, the HR department is in charge of recruit and cultivate some local employees and bring in some local professional who are experienced in this field to regulate some possible culture shocks. Herborist has to make a consideration in all aspects to operate the brand in a new market, faces all the challenges with open-minded, by learning the lesson from the example of waste and failure and most importantly, is to follow the principle of gradual improvement. References Books Dennis Adcock. (2000) Marketing Strategies for Competitive Advantage,England : John Wiley Sons, Ltd. Evelyn L. Brannon. (2010) Fashion forecasting, 3rd ed. The United States of America: A division of Conde Nast Publications. Gordon T. Kendall. (2009) Fashion brand merchandising. The United States of America: A division of Conde Nast Publications. Mike Easey. (2009) Fashion Marketing. 3rd ed. United Kingdom: Markono Print Media Pte Ltd. Kotabe, M. /Helsen, K. (2007): Global Marketing Management, 4th ed. , New York: Wiley International Edition Ralph,Vera, Johnny, Billy and other adventures in Fashion Branding. (2009) Brand Story, China: A division of Conde Nast Publications,Inc. Uche Okonkwo. (2007) Luxury Fashion Branding, New York: Palgrave Macmillan. Blogs A. T. Kearney (2013). China’s Herborist set to roar [Internet blog]. Available from: http://www. cosmeticsbusiness. com/news/article_page/Chinas_Herborist_set_to_soar/92728 [Accessed 29 Oct 2013]. Labbrand (2010). High-end cosmetics trends in China [Internet blog]. Available from: http://www. greenbook. org/marketing-research/high-end-cosmetics-trends-in-china [Accessed 18 April 2010]. Oliver (2013). Herborist the Chinese Premium Brand of Cosmetics [Internet blog]. Available from: http://marketingtochina. com/herborist-the-chinese-premium-brand-of-cosmetic/ [Accessed 13 March 2013]. Wiki Malaysia (2013). Malaysia [Internet wiki]. Available from: http:// http://en. wikipedia. org/wiki/Malaysia [Accessed 30 November 2013]. Shanghai Jahwa (2013). Shanghai Jahwa [Internet wiki]. Available from: http://en. wikipedia. org/wiki/Shanghai_Jahwa [Accessed 29 November 2013]. Wikipedia(2013). SWOT Analysis [Internet wiki]. Available from: [Accessed 28 November 2013]. E-journal Kevin Zhou Grace Loo (2011) Herborist: A Chinese Personal Care Brand Goes Abroad [Internet]. pp. 1-2. Available from: http://www. acrc. hku. hk/case/case_showdetails. asp? ct=fagroupc=867cp=1726pt=1pn=1 [Accessed 28 November 2013]. Online Images Wei Wang (2011) International Marketing Strategy for Herborist. [online image]. Available at: [Accessed 03 April 2011]. Appendices The research questionnaire for a Chinese herbal medicine cosmetics brand- Herborist Page 1 Background information of the respondent Q1: What is your gender? Female Male Q2: Which category below includes your age? 17 or younger 18-20 21-29 30-39 40-49 50-59 60 or older Q3: Where do you usually buy cosmetics? Online Cosmetics counter at department stores Supermarket Wholesale market Direct sales Brand outlet store Other (please specify)________________ Q4: On average, how much research do you do before making a purchase on cosmetics? A great deal of research A lot of research A moderate amount of research A little research Not any research at all Q5: When buying cosmetics, which of the following factors is the most important to you? Appearance of products Ingredients Brand reputation Friends’ or family recommendation Price Service Advertising of the brands/products Discount or special offers Research results on cosmetics Other (please specify)_________________ Page 2: Attitude towards Chinese herbal medicine Q6: Have u ever tried on any Chinese herbal medicines or facial products? Often Sometimes Once in a blue moon Never Q7: Is there any possible that you would love to give a try on Chinese herbal medicine cosmetics? Sure Maybe, if there is a good one Not likely Not at all Q8: How well do you know Herborist? Very well Well A little Not at all Q9: Do you think it is important to use natural ingredients for skin care and cosmetics products? Yes No Flexible Q10: Which of the following method(s) would you prefer to engage in in order to get to know more about Herborist? Online advertising Television advertising Newspaper advertising Related magazine Friends’ and family recommendation Sales promotion By dialing Herborist customers service number Other (please specify) ___________________ Figure 1: The gender of the 100 respondents which female respondents account for 68. 69% while the remaining 31. 31% are male respondents. Figure 2: The age of the respondents. The chart shows that the main age group of the 100 respondents is from 18 to 39 years old who paid more attentions on cosmetics and each age group has different needs and their own expectations on beauty care products. Figure 3: The preference sales channel of the respondents. As shown in the chart, more than half of the respondents, which is 64. 65%, choose to purchase cosmetics at those cosmetics store at department store. On the other side, 29. 29% prefer to buy it at brand outlet stores and 23% of them started to do online shopping for cosmetics. Figure 4: The chart shows the amount of research on any certain cosmetics brand done by the purchasers. From the chart it was shown that 39% of the respondents’ stated that there is a moderate amount of research will be done before the investment on any cosmetics brand while there is only 5% of the respondents who put efforts on doing a great deal of research. Figure 5: The factors that affected respondents’ decision making in purchasing cosmetics are as shown in the chart. It is evident that brand reputation, friends’ and family recommendation and the price of the products are the three main factors for their consideration. Figure 6: Respondents’ experiences on Chinese herbal medicine personal care products. There are only 5. 15% of the respondents are trying on Chinese herbal medicine cosmetics frequently while 44. 33% has no experience on it at all. Figure 7: Probability for respondents to purchase Chinese herbal medicine cosmetics in the future. According to the result of the questionnaire, 29. 29% of the respondents clarified that there is no pretext for them to reject these kind of green personal care and there are 56. 57% of the respondents are willing to have an experience on it provided that the products is good. Figure 8: Herborists’ brand awareness among the respondents. There are only 3. 06% of the respondents understand this brand well which mean the company should focus more on their marketing strategy in raising their brand awareness among consumers. Figure 9: Respondents’ opinions on using organic ingredients for cosmetics. The chart shows that 71. 72% of the respondents have a sense that natural ingredients have significant impacts on the effects of cosmetics products. Figure 10: Channels preferred by the respondents to have further knowledge about Herborist. 58. 16% of the respondents tend to accept and follow the recommendation from friends and family.